I develop visual systems using AI as part of the process, building structured sets rather than isolated images. The focus is on consistency, recognisability and narrative across a series.






I translate identity into form, using digital tools to explore how marks behave through depth, light and material.
I test how identity systems extend into physical space, exploring material, scale and spatial application.








I explore how brands behave in real contexts, shaping interactions, movement and engagement across physical and digital touchpoints.




I explore how brand and architecture come together, using visualisation to test how identity holds within real environments.










I work at C-suite level, embedding within teams to define brand direction, build scalable systems and carry ideas from strategy into execution. I also support universities and educational institutions where relevant.
Available for fractional, freelance and full time engagements.